How can i make swot analysis

I like to use the Lean Planning methodology for strategic plans as well as regular business planning. The actions that you generate from your SWOT analysis will fit right into the milestones portion of your Lean Plan and will give you a concrete foundation that you can grow your business from.

You can download our free Lean Plan template to help you get started. You can find me on Twitter noahparsons. Gather the right people Gather people from different parts of your company and make sure that you have representatives from every department and team. Throw your ideas at the wall Doing a SWOT analysis is similar to brainstorming meetings, and there are right and wrong ways to run them.

Strengths Strengths are internal, positive attributes of your company. What business processes are successful? What assets do you have in your teams? What competitive advantages do you have over your competition? Weaknesses Weaknesses are negative factors that detract from your strengths.

Are there things that your business needs to be competitive? What business processes need improvement? Are there tangible assets that your company needs, such as money or equipment? Are there gaps on your team?

Is your location ideal for your success? Opportunities Opportunities are external factors in your business environment that are likely to contribute to your success. Is your market growing and are there trends that will encourage people to buy more of what you are selling?

Are there upcoming events that your company may be able to take advantage of to grow the business? Are there upcoming changes to regulations that might impact your company positively?

If your business is up and running, do customers think highly of you? Threats Threats are external factors that you have no control over. Do you have potential competitors who may enter your market? Will suppliers always be able to supply the raw materials you need at the prices you need?

Could future developments in technology change how you do business? The more feedback we get the more we will develop this and similar pages for people studying CIPD and other HR and management programmes. Mike is a consultant and change agent specialising in developing skills in senior people to increase organizational performance. How to do a SWOT analysis. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed. Leave a Reply Cancel reply Your email address will not be published. This site uses cookies. StrengthsThings that are good now, maintain them, build on them and use as leverage. OpportunitiesThings that are good for the future, prioritize them, capture them, build on them and optimize.

ThreatsThings that are bad for the future, put in plans to manage them or counter them. Capability Resources Ownership New entrants Market segments Products Prices Promotion Distribution Substitute products Suppliers customers Product life cycle Risk and cost of intellectual property violation of your product. Strengths willingness of staff to change good location of facility perception of quality of services. Weaknesses staff lack of motivation small building paperwork and bureaucracy cultural differences with users.

Opportunities support of local government high felt need of users little competition internationally funded projects. SO Options training of staff in interactive techniques of quality improvement coordination with other providers to cover all user needs.

WO Options remodeling of facility with local government funds and international help. Threats low income of users bad roads low salaries lack of budget paradigms of providers. WT Options review of procedures for decreasing costs and waiting times and increasing perceived quality. Developed techniques for dealing with major areas of HR, job evaluation, psychometric testing and basic training.

Reactive rather than pro-active; needs to be asked rather than developing unsolicited ideas. New management team, wanting to improve overall organizational effectiveness through organizational development and cultural management programmes.

HR contribution not recognized by top management who by-pass it by employing external consultants. Reliant on specific individuals with key skills and external tools which may change without our control.

Especially now that the school is also becoming an important customer. And think of setting up a website with a delivery service if you notice that customers are not taking the time to come to your store.

You can go one step further when doing a SWOT analysis. By giving the points in your SWOT analysis a relative weight and comparing them. We call the outcome of this a confrontation matrix. This matrix confronts the most important strengths and weaknesses of your company with the most important opportunities and threats from the market.

It shows you the connection between your company and the market. This way you can work out your marketing strategy. In a matrix you put the most important strengths and weaknesses against opportunities and threats. If something has no effect, do not enter anything.

Do the same for the weaknesses. You calculate the total score, so that the most important relationships emerge. Fictitious example of a confrontation matrix source: KVK. Mark the most striking relationships from the confrontation matrix.

Then consider which actions can help your company. How can Jennie's Bookstore make better use of its appealing reading table? How can the bookstore deploy its customer-friendly staff to cope with the web store with delivery?

By formulating these action-oriented questions, your competitive position becomes clearer. Based on this, you determine how your company deals with factors opportunities and threats that you have no influence on.

No two businesses are the same. You need to decide which strategy will work best for your business. These are 4 strategies you can choose, but you may decide upon a mix of two or more:.

Home English Marketing. Using a table to list strengths and weaknesses of your company, and setting them off against the opportunities and threats in the market, you get a clearer view of what you need to focus on.